The Tradeshow Resource
An information resource for tradeshow exhibitors and marketers; including book reviews, trade show ideas, and articles by some of today's foremost consultants.
Few businesses have been left unscathed by the economic turmoil, and it can be difficult for new growth. Prioritization of marketing budgets are an absolute must. In this timely article, top tradeshow consultant Peter LoCascio discusses the often rash reaction of slashing trade show expenses from a marketing budget, and goes over some ways for a business to trim the fat while still competing for consumer attention at shows.
Booklets are surprisingly overlooked by many exhibitors as a giveaway in favor of more 'fun' promotional items. But is this the wisest course in communicating your message?
A closer look at the selection standard on who will represent your message best at the coming tradeshow; one of the most important factors in a successful strategy. Know the personality types to choose, and which to avoid.
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Elsewhere On The Net
Are Trade Shows Worth the Waste?
The 'Eco-Capitalist', Tom Szaky, ponders the virtues of what's best for business and what's best for the planet - and the points where they inevitably collide. Read the blog.
