Articles

by Peter LoCascio

Few businesses have been left unscathed by the economic turmoil, and it can be difficult for new growth.  Prioritization of marketing budgets are an absolute must.  In this timely article, top tradeshow consultant Peter LoCascio discusses the often rash reaction of slashing trade show expenses from a marketing budget, and goes over some ways for a business to trim the fat while still competing for consumer attention at shows.

by Susan Friedmann, CSP

In the vast number of details that must be dealt with before a tradeshow it's easy to forget the fundamentals to having a successful show.  Here are three 'secrets'.

by Peter LoCascio

Exhibiting at a trade show is one of the most costly among marketing endeavors, so be sure you know the reason exhibitors often fail to justify the required investments.

by Susan Friedmann, CSP

There are few more spectacular, entertaining displays than a great show of fireworks.  There are reasons for this allure that can be learned from and put to use in your own show.

by Juanita Ecker

The behavior of your staff at all times is paramount to the impressions you're giving as a whole.  After all, attendees have a choice and your competitor is just down the aisle.

by Susan Friedmann, CSP

Booklets are surprisingly overlooked by many exhibitors as a giveaway in favor of more 'fun' promotional items.  But is this the wisest course in communicating your message?

by Peter LoCascio

A closer look at the selection standard on who will represent your message best at the coming tradeshow; one of the most important factors in a successful strategy.  Know the personality types to choose, and which to avoid.

by Linda Musgrove

Companies are more and more often turning to the affordable option of pop up booths for their trade show displays.  Here are some hints on how to select the right one.