Reviews
Reviews and commentary on books, media, and products related to the trade show industry.
The focus of the book's advice is on strategies and tactics that maximize a company's return on trade show investment. Key emphasis is placed on proper planning methods and effective management, with useful forms and checklists provided to assist in handling budgeting, show leads, and show preparation.
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Elsewhere On The Net
Are Trade Shows Worth the Waste?
The 'Eco-Capitalist', Tom Szaky, ponders the virtues of what's best for business and what's best for the planet - and the points where they inevitably collide. Read the blog.
